McCance Method Blog

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. And if you’ve been pouring energy into Instagram Reels and trying to crack the algorithm, I totally get it. But it’s not where you should be spending most of your time.
Social media feels like the thing you should be doing to grow your practice. But when I was scaling my group practice to 7-figures, email marketing for therapists turned out to be one of the most effective (and free!) tools I had.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. If you’ve been investing in marketing but you’re still not seeing the bookings come through, your website might be the problem. Most therapists I work with don’t realize their website is actually working against them.
But I have great news! A few intentional tweaks can completely change how many prospective clients follow through. I’m going to walk you through the most common therapy website mistakes I see and what to do instead.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. If you’re relying mostly on Psychology Today and word of mouth to fill your caseload, you’re missing one of the most powerful (and free!) referral sources available to you: family doctors.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. When I scaled to 55 therapists and multiple 7-figures, I had a plan and stuck to it month by month.
Most therapists I work with are stuck in this cycle of always learning but never implementing. You listen to podcasts for therapists, take courses, read blogs, but when it comes to actually doing the marketing you freeze up.
I’m going to walk you through exactly what to focus on each month of the year. But first: if something is already working for you, double down on that before you try anything new.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. If you’re reading this, you’re probably wrestling with one of the biggest decisions in your career: should you start a group practice?

I know exactly where you are right now. You’ve probably been thinking about this for a while, maybe you’ve been researching, following other group practice owners, listening to podcasts about scaling. Some mornings you wake up energized and ready to take the leap, but other mornings, the idea feels completely overwhelming.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I want to give you a behind-the-scenes look at my daily routine when I was growing a seven-figure group practice with 55 therapists while raising twin babies.
I grew fast, I grew furiously, and I survived it. And the secret is that it starts with how you fuel yourself every single morning.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. A therapist recently asked me a question I hear constantly: “I’ve never worked in a group practice before. How do I lead therapists when I’ve never experienced being on a team myself?”
This hit home because I was in the same position. I went straight from solo practitioner to group practice owner without ever working for anyone else. And most entrepreneurial therapists follow this exact path.
These are the three leadership strategies that will help you confidently lead your team, even if you’ve never been on one.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I recently asked you to send in your burning questions about scaling your practices, and the response was incredible.
I’m going to answer three of the most common questions I receive from therapists who are in the growth phase: When should you move to a bigger office? Who should you hire next? And can group therapy help you scale?

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I’ve recently been thinking about something we don’t talk about enough in our field. We spend so much time helping our clients navigate relationships, but what about our own? What’s it really like being married to someone like us, someone who’s driven, ambitious, and building something significant?

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my own practice to 55 therapists and multiple seven figures before selling it, and now I help other therapists do the same thing.
After coaching over 1,000 therapists (yes, really!) through the process of building and scaling group practices, I’ve noticed some clear patterns. There are specific challenges that come up again and again, and there are also specific things that make the difference between a practice that grows sustainably and one that leaves you overwhelmed and burnt out.

Welcome back, therapists and practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists, and after scaling my group practice to 55 therapists and multiple 7-figures in just 3 years, I’ve learned a lot. Especially when it comes to mindset.

This article will break down how to move forward when fear, risk, and uncertainty are part of the picture, because for anyone who wants more capacity, more income, or more freedom, they always will be.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in just three years, and leadership (without being your team’s “friend”) was one of the hardest roles to step into.