McCance Method Blog

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists, and as we step into a brand new year, I want to invite you into a different way of thinking about what comes next.
A new year is an opportunity to think differently about growth. To focus on building a year that supports your capacity, your leadership, and your life, instead of constantly reaching for the next goal.

Welcome therapists and practice owners. I’m Nicole McCance, a psychologist turned business coach for therapists, and I want to talk about a marketing strategy that’s often overlooked because it feels “too salesy,” and that’s email marketing.

Welcome therapists and group practice owners. I’m Nicole McCance, a psychologist turned business coach for therapists, and as we close out 2025 and prepare for a new year, I want to invite you into a different kind of conversation than goal setting or strategic planning.

Welcome therapists and group practice owners. I’m Nicole McCance, a psychologist turned business coach for therapists and as we close out 2025 and look toward 2026, I want to slow things down for a moment. Not to plan harder or push faster, but to actually reflect.
Because if there’s one thing I see over and over with ambitious practice owners, it’s that we move so quickly that we don’t stop to process what the year actually taught us. And growth without integration eventually turns into pressure.

Welcome therapists and group practice owners. I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7 figures in three years with toddler twins at home. And here’s something I want you to hear loud and clear as we head into 2026: You do not need more clients to make more money.

Welcome therapists and group practice owners. I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7 figures in three years with toddler twins at home, but I did not do it alone. At every stage of growth, I leaned on mentors, coaches and people who had already done what I was trying to do.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists in the Clinic Growth Map. I scaled my group practice to 55 therapists and multiple 7-figures in three years (with toddler twins at home) and I didn’t do it by posting on Instagram all day. Instead, I used effective marketing strategies for therapists that I initially overlooked. Here are my top marketing strategies for therapists that are working right now.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in just three years with toddler twins at home, and I could not have done that without one thing – change. Real, sometimes uncomfortable, very necessary change.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in three years with toddler twins at home, but long before that I went through a season where I was dangerously close to going bankrupt. If you’re in a tough spot right now, I want you to know it’s temporary and you’re not alone.

Welcome therapists and group practice owners! I’m Nicole McCance, a retired psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in three years with toddler twins at home, and yes, I ultimately sold it for multiple 7-figures. I’m sharing exactly what led me to that decision, how the sale unfolded (from the first conversation to the money hitting my account), what I learned about choosing the right buyer, and how you can start building a clinic that runs so smoothly it could be sold (even if you never plan to).

Welcome therapists and group practice owners! I’m Nicole McCance, psychologist turned business coach for therapists. I scaled my practice to 55 therapists and multiple seven figures in three years with toddler twins at home, and during that time, I learned a lot about building a team culture that people love.

Welcome therapists and group practice owners! I’m Nicole McCance, psychologist turned business coach for therapists. I scaled my practice to 55 therapists and multiple seven figures in three years with toddler twins at home, and “when should I move to a bigger therapy office?” is a question I receive all the time.

The short answer is, not as soon as you think. One thoughtfully used room can actually be a total gold mine. Let’s map out exactly how to maximize what you have, decide if and when to expand, and grow with ease instead of stress.