The McCance Method
McCance Method Blog

How to Attract Clients and Make More Money as a Therapist
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple seven-figures in just three years (while raising twin toddlers at home), and one of the biggest lessons I learned is that making more money as a therapist isn’t just about strategy, it’s about energy.

How to Confidently Raise your Rates
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in three years with toddler twins at home, and one decision that moved the needle every single year was raising our rates. If this topic makes your stomach flip, you’re in the right place.

Virtual vs. In-Person Admin: What’s Best for Your Therapy Practice?
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in three years with toddler twins at home, and one of the most important decisions along the way was how to build admin support. Should you hire virtual only, in person only, or both?

Positive Leadership: What Is It And Why Do You Need It For Your Group Practice?
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my group practice to 55 therapists and multiple 7-figures in three years with toddler twins at home, and a big reason we grew fast without burning out was leadership. I don’t mean corporate leadership. I’m talking about positive leadership!

Are You Ready For Group Practice? Read This First
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my clinic to 55 therapists and multiple 7-figures in just three years (all while raising toddler twins!). One of the questions I get asked all the time is – how do I know if I’m actually ready for group practice?

Should You Market Or Hire First? My 90-Day Rule For Group Practice Growth
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach, helping therapists scale to a group practice. If you’ve ever stared at your calendar wondering, “Should I hire first or start marketing first?”, you should know that this is common. I call this the chicken-or-egg dilemma of group practice growth. And my answer is always both! I call it the 90-Day Rule, and it’s the roadmap that kept me sane while scaling my clinic to 55 therapists and multiple seven figures in just three years (all while raising toddler twins!).

Who Your First (And Next) Hire Should Be In Your Group Practice
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I scaled my clinic to 55 therapists and multiple 7-figures in three years while raising twin toddlers, and a huge part of that journey came down to hiring well. Hiring decisions can make or break your momentum. In this blog, I’ll share the exact roadmap I used to grow from solo to a thriving 55-therapist group practice (with a dream team).

Why Therapists Actually Want to Work for Your Group Practice
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach helping therapists scale to a group practice. And if you’ve ever wondered “What if I hire a great clinician and they leave to start their own practice?”, you are definitely not alone. I hear this every single week but the good news is that most therapists don’t actually want to run a business. That’s where you come in!

Where to Find the Best Therapists for Your Group Practice
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach helping therapists scale to a group practice. When I scaled my group practice to 55 therapists and multiple 7-figures in just three years (all while raising toddler twins!), one of the biggest questions I kept getting was: “How on earth do you find good therapists?”

Why Good Therapists Burn Out (And How to Break the Cycle)
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach and I work specifically with therapists. When I scaled from a solo to a group practice with 55 therapists and multiple 7-figures in just 3 years (while raising toddler twins), I learned the hard way that burnout isn’t a badge of honour, it’s a business problem with a solution.

3 Steps to a Millionaire Mindset for Group Practice Owners
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists and I have a question for you. How does it feel hearing the words “millionaire mindset”? I know in our industry, words like wealth and rich can feel really uncomfortable. But I truly believe that if you’re providing life-changing services (and I know you are), you can also create a seven-figure business. When wealth comes, it just means you’re helping more people.

How to Scale to a 7-Figure Group Therapy Practice
Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. Not long ago, I was an overwhelmed solo practitioner seeing too many clients (like, way too many). When I became pregnant with my twins in 2016, I knew I had to make a change, which is what lead me to scaling to a group practice with 55 therapists and hitting multiple 7-figures in just three years!
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6 free ways to grow faster without working harder
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Live 60-min Masterclass
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Psychology Today Template
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2026 Marketing Calendar
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Strategy Call
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The Business Savvy Therapist Podcast
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