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One of my members put every system in place, her p One of my members put every system in place, her practice was finally flowing, and for the first time in years she had free time. Her honest reaction? "I don't know what to do with myself, and it feels uncomfortable." 🙃I get it. I went up to my cottage recently and couldn't just sit and soak it in. If you've ever felt that, there's nothing wrong with you. You're part of our high-achieving tribe (and I'm a lot like you). I put what's actually going on, and how to fix it, in the comments 👇🏼
Reshare + Send this to your therapist bestie. 💙 — Reshare + Send this to your therapist bestie. 💙—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
What’s the longest you’ve been ghosted by a client What’s the longest you’ve been ghosted by a client before they came back? 😅—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
THERAPISTS ‼️ Follow @nicole.mccancemethod for dai THERAPISTS ‼️ Follow @nicole.mccancemethod for daily practice growth advice.As a leader your practice is a reflection of you.This is your brand, your name, and your reputation.If you don’t believe in yourself and the work you’re doing, no one else will.You will be making all of the decisions, hiring your team, referring clients, and potentially supervising. A part of you will be involved at every level of your practice.Most importantly it’s your responsibility to inspire your team. Your team will feed off of your energy, if they sense that something is off or that you doubt yourself - they will too.Remember everything trickles down from the leader. Your people will always reflect you and you need to take 100% responsibility for your team. ✅ 💯You want to inspire them. Show them your passion for your work and helping people, that’s what will make therapists want to work with you and that’s what will stop them from leaving.Think about when you have worked for a practice in the past, I’m sure most of you have, what did you like? What didn’t you like? Was there ever a time that you dreaded going into work or interacting with your boss?If you’ve only had good experiences, replicate them! If it worked for you it will probably work for your team. And if you’ve had bad experiences, learn from them. Be the opposite of the crappy boss you had before. 🌟This is your reputation on the line, you’ve worked hard to get to where you are and you want your practice AND your team to reflect that.Your business bestie,Nicole
I once lost a full year of third-party billing and I once lost a full year of third-party billing and didn’t find out until it was too late to collect. 👀I kept asking my admin where the money was. She swore it was all submitted, I believed her, and I never pulled the report. That’s how revenue leaks work. You did the work and saw the client, and the money never made it from the session to your bank account.I recently sat down with billing expert Jeremy Zug on the podcast to talk about the three biggest ones. Swipe for all three, then SAVE this so you can check your own numbers this week. 💙Which one are you going to check first?
Twenty minutes of trying to sound confident and no Twenty minutes of trying to sound confident and not desperate. 😅Consult calls are a sales call, and most of us were never taught to sell. 🙃 That’s just not something they cover in grad school.Which is one of the reason I now recommend having your admin / intake coordinator doing all the consult calls.Which is one of the reasons I now recommend having your admin or intake coordinator do all your consult calls. They get trained on one script, they follow it every time, and they don’t take the “I’ll think about it” personally the way we do. I’ll give you the exact script I trained my team on (that actually converts). Comment “CONSULT CALL SCRIPT” and I’ll send it to you. 💙👇🏼
You know how many leads came in last month. But do You know how many leads came in last month. But do you know what percentage of them actually booked a consult? 🤯 For most practice owners, it’s a mystery, and it’s the number that decides whether you grow. In Ep. 180 of The Business Savvy Therapist, I’m taking you inside the ClinicMonk™ practice growth dashboard, where every metric that matters lives on one screen. Including: 💙 The growth rate that tells you it’s time to hire 💙 The three things that are broken when your leads suddenly drop 💙 What time of day most clients book and what that means for where you send them 💙 The most ignored stat in your practice, and the 3 reasons it’s usually low 💙 How to keep consults from no-showing 💙 The role-play rule that gets your intake coordinator converting 70% of consult calls 💬 Comment “180” and I’ll send you the link! 👇🏼
Your future clients are asking ChatGPT for a thera Your future clients are asking ChatGPT for a therapist before they ever open Google. 🙃 And they often don't type "Toronto therapy perimenopause." They type "I can't sleep, I'm hormonal all the time, I feel like a teenager again, could this be perimenopause?"AI goes looking for a website with those exact words on it. If yours says "Individual Therapy," you're invisible. I put the fix in the comments 👇🏼
“We forget to ask for help as helpers.” 💙 We’re s “We forget to ask for help as helpers.” 💙We’re so good at holding space for everyone else, and so quick to tell ourselves we should be able to figure the business side out on our own.I loveee how Lavonda describes it… A good program holds onto you for a while, the way you’d hold a toddler learning to ride a bike, and then lets you go once you’re steady.If you’ve been wondering whether it’s time to ask for that kind of support, come see it for yourself.Join me LIVE for the Clinic Growth Map™ Open House!📅 Wednesday, September 9th at 12PM ESTHere’s what we’ll cover together in one hour:✅ a behind-the-scenes tour of the members-only content hub (the actual templates, systems, checklists, and scripts you’d customize for your practice)✅ the questions to ask yourself to know if a group practice is your right next move✅ the most common roadblocks that keep therapists stuck in solo practice, and how to move past them✅ a live Q&A where I answer YOUR questions in real time💬 Comment “OPEN HOUSE” and I’ll send you the link to save your seat.P.S. If you decide to join the Clinic Growth Map™ this month, you’ll also get my Back-to-School Bonus: a private 1:1 coaching call for every month you’re in the program. Come to the open house first and see if it’s your fit. 💙
Reshare + Send this to your therapist bestie. 💙 — Reshare + Send this to your therapist bestie. 💙—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
It’s back, and it’s honestly one of my favourite t It’s back, and it’s honestly one of my favourite things to host 🎉Join me LIVE for the Clinic Growth Map™ Open House!📅 Wednesday, September 9th at 12PM ESTThis isn’t an hour long sales pitch (you know the kind I mean). It’s a real sneak peek and demo inside the program that’s helped over 1,000 therapists grow group practices. I’m opening the doors and walking you through it so you can decide for yourself if it’s your next step.In one hour we’ll cover:✅ a behind-the-scenes tour of the content hub (the actual templates, systems, and scripts)✅ how to know if a group practice is your right next move✅ the roadblocks that keep therapists stuck in solo practice✅ a live Q&A where I answer YOUR questions in real timeAnd if you join the Clinic Growth Map™ this month, you’ll also get my Back-to-School Bonus: a private 1:1 coaching call for every month you’re in the program. 💙Come hang out with me! Even if you can’t make it live, register anyway and I’ll send you the replay.💬 Comment “OPEN HOUSE” and I’ll send you the link to save your seat.
Share this with a therapist who probably needs to Share this with a therapist who probably needs to do their notes. 😅—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
I scaled my group practice to 55 therapists in 3 y I scaled my group practice to 55 therapists in 3 years, and social media was not the reason. The three things that actually filled our caseload were a website that converted, an email list, and family doctors who knew my clinic by name. Not one of them needs you to post daily or become an influencer.Swipe for all three, then SAVE this post so you don’t lose it. 💙Are you using any of these strategies? And if so, how are they working for you?
You're posting every week about the services you o You're posting every week about the services you offer, and wondering why it isn't turning into bookings. The person you want to reach doesn't know they need therapy yet. 🙃 They just know they can't sleep and they're snapping at their kids.They're usually not googling things like EMDR. They're googling "why am I so tired all the time?" Meet them there, and they book. I put the breakdown in the comments 👇🏼
Okay, I’m SOOO excited about this one. 🎉 For Sept Okay, I’m SOOO excited about this one. 🎉For September only, when you join the Clinic Growth Map™, you’ll also get my Back-to-School Bonus:✨ One private 1:1 coaching call for every month you’re in the program ✨You already get so much inside the Clinic Growth Map™: weekly group coaching, expert-led calls, done-for-you systems, and a community full of therapists growing right alongside you.This bonus is the cherry on top. Dedicated 1:1 time to talk through your practice, your questions, your next move, every single month. 💙💬 Comment “BONUS” and I’ll send you the link to book a free strategy call, so we can map out your next best step (even if that ends up not being the Clinic Growth Map™).
🎉 It’s official!!!! I built a CRM for therapy prac 🎉 It’s official!!!! I built a CRM for therapy practice owners.Not a course about a CRM. Not another spreadsheet that behaves a bit like one. An actual piece of software, with my name on it, built for therapy practice owners.I’m a retired psychologist, not a tech person. So, there were a solid few months in there where I’d look at what was on my screen and think… who do I think I am!?But I kept going because of you. 💙I sat on coaching calls week after week and heard the same thing from different people, in different cities, in different countries. The leads that go nowhere. The trackers nobody fills in. The ad company that swears you got 40 leads while you stare at an empty calendar.And I kept handing you spreadsheets. They helped, but they still needed a human being to remember to open them. At some point I got tired of putting a bandaid on it.So I built the real thing. Here’s what it actually does:✅ Catches every inquiry in one visual pipeline, no matter which door it came through✅ Texts them back the second you miss a call, before they ring the next practice on the list✅ Follows up whether you remembered to or not✅ Shows you where every lead actually came from, so you stop guessing which marketing is working✅ Tracks your real booking and conversion rates without anyone touching a spreadsheetWe’re just getting started over at @clinicmonkcrm. Come follow along, and comment “WAITLIST” if you want in early 💙Follow @clinicmonkcrm and learn how to stop letting leads slip through the cracks.
Sure, you know how many leads came in last month. Sure, you know how many leads came in last month. But do you know how many got stuck? 🤯In Ep. 179 of The Business Savvy Therapist, I’m taking you inside the ClinicMonk™ visual pipeline, the one place where every single inquiry lands. Including:💙 The one screen where every contact form, missed call and consult booking shows up automatically💙 The text that goes out the second someone calls your clinic and nobody picks up💙 The 30 minute timer that turns red so no lead sits there ignored💙 How to see at a glance which leads came from your Google Ads, and which ones were never a fit for you💙 What a rising no-show number is really telling you about your calendar💙 Why “they’re reaching out but not booking” is almost never a consult call problem💬 Comment “179” and I’ll send you the link! 👇🏼
Ivan took his whole family to the Dominican Republ Ivan took his whole family to the Dominican Republic for a full month and didn’t answer a single call or email. 💙While he was gone, his team brought two new people on and handled the entire onboarding. He found out how it went when he got back.That’s the part therapists don’t believe is possible when they’re still the one holding everything together. Your income stops being tied to your hours. You’re done at 3pm. You do the school drop-off and the pickup.And you get the peace of mind that comes from knowing the thing you built keeps running without you in it.Curious how he got here? Comment “CGM” and I’ll send you the details 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Reshare + Send this to your therapist bestie. 💙 — Reshare + Send this to your therapist bestie. 💙—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Yeah that’s not happening. 😂 — 😊 Follow me @nico Yeah that’s not happening. 😂—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Everyone thinks scaling a group practice means mor Everyone thinks scaling a group practice means more hours, more fires to put out, more stress. 💙When I built mine, the opposite happened. Once the systems were in place, it ran on less of me than it ever did when I was solo. And I’ve now coached over 1,000 therapists to do the same.The secret was never hustling harder. It was building the container first, so the practice could run without me.That’s exactly what I teach in my free 3-day accelerator: how to build it, fill it with your dream team, and grow it (including how to get found in AI search).It’s the same sequence I used to scale to 55 therapists and multiple 7-figures in just 3 years (while raising toddler twins!).💬 Comment “3DAY” and I’ll send you the link to save your spot. 👇🏼
There’s truly nothing that fills my heart more tha There’s truly nothing that fills my heart more than reading messages like these. 💙And I’d LOVE to get messages like this from you too!!Comment “CGM” and I’ll send you everything you need to know about the Clinic Growth Map™!—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Everyone thinks hiring your first therapist means Everyone thinks hiring your first therapist means their caseload is now your problem to solve. It isn’t. It’s a two-way street, and the fear that stops most therapists from ever hiring is built on a job description you wrote for yourself. Swipe for the 5 things I’d do if I were hiring my very first therapist today! Save this + tell me which you’re stealing ⬇️
When I was in solo practice, trying to take time o When I was in solo practice, trying to take time off was my worst nightmare. Because leaving for a week meant there was no money coming in.Not to mention... everything ran through me. I was the therapist, the admin, the marketer, and the decision-maker all rolled into one. I had a beautiful place by the water and resented being stuck inside working while it was gorgeous out.It had me thinking... what’s the point of having this if I can’t actually enjoy it? 💙And then eventually, I took the leap and started a group practice that I scaled to 55-therapists and multiple 7-figures in 3 years.The best part was the freedom and time it gave me. I could spend time with my family and even go on vacation without worrying about the practice. Because it ran without me.And that’s because it was built on systems, filled with the right people, and growing with marketing that actually works.That’s my free 3-Day Accelerator: build it, fill it, grow it. 🎉Over 3 live days, I’ll walk you through the same sequence I used to scale to 55 therapists and multiple 7-figures (while raising toddler twins, because life doesn’t stop for business growth).Here’s what we’re covering:✅ Day 1: Build the Container - Systemize your practice so it can actually run without you✅ Day 2: Fill the Container - Hire a team so your practice can make money without you✅ Day 3: Grow the Container - Marketing that actually works (including how to get found in AI search)Plus, when you register, you’ll get instant access to our Practice Discounts Booklet (saves you over $1,000 on tools like Jane App, websites, Google Workspace, and more). 🎁💬👇🏼 Comment “3 DAY” and I’ll send you the registration link to save your spot!
Well… have you been practicing self-care? 👇🏼 — 😊 Well… have you been practicing self-care? 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
For years I told you to put your therapists on the For years I told you to put your therapists on the consult calls. I was wrong, and I want to explain exactly why that changed. 🤯In Ep. 178 of The Business Savvy Therapist, I’m walking you through why the therapist-led consult stopped working and what to do instead. Including:💙 The two real reasons your therapists aren’t converting, and why neither one is their fault 💙 Why one trained intake coordinator converts better than a whole team of therapists 💙 The bottleneck losing you bookings before anyone even gets on a call💙 What to say to the therapist who insists on doing their own consults💙 How many hours to put your intake coordinator on calls💙 The follow up that keeps a “not ready yet” lead warm for months instead of losing them to someone else💬 Comment “178” and I’ll send you the link! 👇🏼
You keep telling yourself you'll hire an admin onc You keep telling yourself you'll hire an admin once the practice is more profitable. But the admin is what makes it more profitable. 🤯Answering the phone in three rings, replying to new inquiries within 15 minutes, running every consult call. That's a whole sales department for $22 to $25 an hour, and most therapists are still doing all of it themselves at 9pm. I put where to start in the comments 👇🏼
Google isn’t always where your next client is sear Google isn’t always where your next client is searching. They’re typing “I need a therapist for anxiety” into ChatGPT and booking whoever shows up. 💙Most therapists have no idea if their practice is even in those answers.On Day 3 of my free 3-day accelerator, I’m showing you exactly how to get found in AI search (it’s easier than you think)💬 Comment “3DAY” and I’ll send you the link to save your spot. 👇🏼
Reshare + Send this to your therapist bestie. 💙 — Reshare + Send this to your therapist bestie. 💙—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
You didn’t go to grad school to run a business. Yo You didn’t go to grad school to run a business. You went to school to help people. 💙But somewhere along the way, the admin, the hiring, the marketing… your practice started running you.I’ve been there. When I built my practice to 55 therapists and multiple 7-figures, I had to figure it all out the hard way.So I’m handing you the exact sequence for free inside a 3-day accelerator: how to build a practice that runs without you, fill it with your dream team, and actually get found by the clients looking for you.💬 Comment “3DAY” below and I’ll send you the link to save your spot. 👇🏼Can’t make it live? Register anyway and I’ll send you the replay.
What was the last minor inconvenience that set you What was the last minor inconvenience that set you off? 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Everyone thinks an admin just books appointments a Everyone thinks an admin just books appointments and answers emails.But trained right, your admin is your whole sales department. The one person who can own your consult calls and actually convert them.Swipe ⬅️ for 6 ways to turn your admin into your sales department.Comment CONSULT CALL SCRIPT and I’ll send you a DM with my proven script that actually converts clients 👇🏼
Christina graduated from the Clinic Growth Map™ in Christina graduated from the Clinic Growth Map™ in April 2023. Years later, she still trusts every resource that comes from it. 💙That’s seriously something I’m SO proud of.  This program is truly my whole heart.Once you’re in, I’m your cheerleader for life, and there’s still so many resources available to you once you graduate.It grows with you.Curious what’s inside? Comment CGM and I’ll send you all the details 👇🏼
Constantly fighting the urge to ✨therapist✨. — 😊 Constantly fighting the urge to ✨therapist✨.—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Guess what’s back!!!? 🎉 My FREE 3-Day Accelerator Guess what’s back!!!? 🎉My FREE 3-Day Accelerator is happening September 2nd, 3rd & 4th at 12 pm EST.Most therapists I work with are already skilled, driven, and working really hard. But scaling still feels harder than it should. 🙃What’s usually missing is having the right systems in place.You’re trying to hire, but you don’t have the systems to support a team yet.You’re marketing, but it feels scattered because you don’t have a clear system.You’re working harder, but your practice still can’t grow without you being the bottleneck.That’s exactly why I created this accelerator ‼️Over 3 live days, I’ll walk you through the same sequence I used to scale to 55 therapists and multiple 7-figures (while raising toddler twins, because life doesn’t stop for business growth).Here’s what we’re covering:✅ Day 1: Build the Container - Systemize your practice so it can actually run without you✅ Day 2: Fill the Container - Hire a team so your practice can make money without you✅ Day 3: Grow the Container - Marketing that actually works (including how to get found in AI search)Plus, when you register, you’ll get instant access to our Practice Discounts Booklet (saves you over $1,000 on tools like Jane App, websites, Google Workspace, and more). 🎁💬👇🏼 Comment “3 DAY” and I’ll send you the registration link to save your spot!You’re going to get more practice growth in 3 days than you have in the last year!
You could be getting 50 leads a month and still st You could be getting 50 leads a month and still stare at an empty calendar. 🤯In Ep. 177 of The Business Savvy Therapist, I’m taking you under the hood of ClinicMonk™, the CRM I built just for therapy practice owners. Including:💙 Why your Google Ads company says you got “50 leads” while your calendar stays empty 💙 The online booking bottleneck that’s costing you clients (and the fix) 💙 The missed-call text back that books the lead before your competitor even calls them back💙 How to finally see where every single lead actually comes from 💙 Why being the first, not the best, is your real competitive edge 💙 The dashboards that show you what’s broken before you spend another dollar on marketing💬 Comment “177” and I’ll send you the link! 👇🏼
You post on Instagram every week hoping it turns i You post on Instagram every week hoping it turns into clients. But Instagram can suspend you, lock you out, or vanish tomorrow, and take every follower with it. 🙃The one asset you actually own, and the one that books clients while you sleep, is your email list. Most therapists still aren’t using it. I put a starter guide in the comments 👇🏼Be honest, do you have a way for someone to join your email list right now? Tell me below (no judgement, most therapists don’t!) 💙
Reshare + Send this to your therapist bestie. 💙 Reshare + Send this to your therapist bestie. 💙 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Reshare + send to your therapist bestie who ✨gets Reshare + send to your therapist bestie who ✨gets it✨. — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
One of the biggest fears I hear from therapists is One of the biggest fears I hear from therapists is that they’re worried they’ll hire an amazing therapist who will eventually leave to start their own practice.OR they just don’t believe therapists will want to work for their group practice in the first place.So here’s the good news..Most therapists don’t actually want to run a business. They want to help people and go home without admin swirling in their head.When your group practice removes the parts of the job they dread, you become the place they never want to leave.Swipe for the 5 things therapists actually want from a group practice, then SAVE this post for your next hire. 💙
I’m going to hold your hand when I say this... but I’m going to hold your hand when I say this... but it’s never going to slow down. 💙 The full caseload, the waitlist, the days with no room to breathe, that’s your sign it’s time, not a reason to hold off. The breathing room you keep waiting for is the exact thing hiring creates. You build the team so the calm can finally come. Be honest with me, how long have you been telling yourself you’ll do it when things settle down? (I did the same thing for 2 years) 👇🏼
The verdict is in and here’s a collection of more The verdict is in and here’s a collection of more of your favourite therapist memes. 😂 Which can you relate to most? 👇🏼 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
The marketing that worked for therapists in 2020 d The marketing that worked for therapists in 2020 doesn’t work the same way now.In Ep. 176 of The Business Savvy Therapist, I sat down with 4 group practice owners who are actually growing right now to hear exactly what’s filling their caseloads (and more!). Including:💙 The marketing that’s actually working right now💙 The limiting belief every single one of them had to move past💙 How one kept her practice running while she was in the hospital for 2 weeks💙 The hiring decision that can make or break your group practice💙 What actually changed in their income, freedom, and family time💙 Why “doing it scared” was the turning point for all of them💬 Comment “176” and I’ll send you the link! 👇🏼
Your Psychology Today profile is often the very fi Your Psychology Today profile is often the very first thing a client reads about you. And most therapists fill it out in a way that makes them blend in with every other listing. 🤯 (Because a profile that blends in is a profile that gets skipped!)There's one change that makes a client stop scrolling and reach out, and it has nothing to do with your credentials. I put it in the comments 👇🏼Be honest, when's the last time you updated your profile? Tell me below (no judgement, most therapists haven't touched theirs in years!) 💙
Reminder for the therapist who was taught that wan Reminder for the therapist who was taught that wanting more makes you less of a helper: it doesn’t. 💙 Share these messages far and wide, because more therapists really need to hear it. What would you add to this list? 👇🏼
Friendly reminder that you’re allowed to be privat Friendly reminder that you’re allowed to be private pay. Charging your worth doesn’t make you less ethical, and staying broke doesn’t make you more. 💙 Are you private pay, in-network, or a mix? — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
⏰ THE SCHOLARSHIP CLOSES TOMORROW! I’m honestly g ⏰ THE SCHOLARSHIP CLOSES TOMORROW!I’m honestly getting a little nervous that some of you amazing humans are going to miss out because of self-doubt.So let me say this LOUD and clear: STOP disqualifying yourself! 🛑I’ve heard things like:→ “I’m not fully booked yet, so maybe I shouldn’t apply”→ “I don’t have all the details figured out”→ “What if I’m not ready?”Can I tell you something? The therapists who’ve built the most successful practices in my program started exactly where you are RIGHT NOW.Part of what we teach IS the marketing that works. Part of the program IS figuring out those details together. That’s literally what I’m here for!All you need is the commitment you’ve already made to transform lives. We’ll handle the rest 💙Deadline: Sunday, August 9th at 9pm ETHere’s my guarantee: time will pass either way. In 6 months, you’ll either be in the same place you are now, or you could have a thriving group practice.It takes 10-15 minutes. That’s it!Comment “SCHOLARSHIP” for the link ⚡️
Your Google Business Profile is the first thing a Your Google Business Profile is the first thing a client sees when they search “therapist near me,” and most therapists never touch it. It’s free, it runs on autopilot once it’s set up, and it decides whether they find you or the therapist down the street. Swipe for the 5 things that make yours actually work, then SAVE this post so you don’t lose it. 💙
🔥 The scholarship applications are coming in hot a 🔥 The scholarship applications are coming in hot and I am LOVING reading all of your stories!The best thing about this scholarship is getting to witness firsthand your purpose and commitment to transforming lives. It’s inspiring!!Your ideas are VALID. What you have to offer is SO needed. You’re making such a difference! 💙Since we’re getting lots of questions, here are the main eligibility requirements:✅ You MUST be:→ A licensed therapist (psychologist, social worker, MFT, clinical counselor, etc.)→ Currently in private practice (solo or group)→ Able to start within 30 days of winning→ Have a website (needed for digital marketing strategies we teach)❌ You’re NOT eligible if:→ You’re still in school or unlicensed→ You work for an agency/hospital (not private practice)→ You can’t start by early September→ You don’t have a website yetDeadline: Sunday, August 9th at 9pm ESTIf you have questions, apply first then ask! We’ve made it super simple.Comment “SCHOLARSHIP” + I’ll send you the application link.Good luck! I seriously can’t wait to change someone’s life with this! 💙
Ever have the ✨exact✨ photo idea in your head but Ever have the ✨exact✨ photo idea in your head but can’t find it anywhere? This isn’t a solution for everything and you always want to be mindful about how you use AI, but it’s a great option when you need something super specific, super quick. Let me know in the comments below, have you been using AI or are you hesitant?
They really should’ve taught us about the therapis They really should’ve taught us about the therapist poker face in grad school. 😅 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Most practice owners don’t realize they’re leaking Most practice owners don’t realize they’re leaking revenue. They just know they’re fully booked, working non-stop, and the money still isn’t showing up in the account. It’s rarely one big thing. It’s small leaks that add up fast. In Ep. 175 of The Business Savvy Therapist, I sat down with billing expert Jeremy Zug of practicesolutionsbilling to talk about the leaks most practices miss. Including: 💙 The one number you want sitting at zero 💙 Why “just hit submit” is costing you 💙 The mistake that cost me a full year of payments 💙 When to actually take the payment 💬 Comment “175” and I’ll send you the link! 👇🏼 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease
IT’S HERE! 🎉 Applications for the Clinic Growth M IT’S HERE! 🎉Applications for the Clinic Growth Map™ Fully-Funded Scholarship are officially OPEN!Are you a therapist who:👉🏼 Is seeing way too many clients👉🏼 Feels like you never have enough time to enjoy life👉🏼 Is tired of your schedule being dictated by client bookings👉🏼 Doesn’t have the freedom to live life on YOUR terms👉🏼 Is hitting that income ceiling (we can only see so many clients!)👉🏼 Is overworked and ready to scale to a thriving group practice?This scholarship is FOR YOU! 💙The Clinic Growth Map™ is my 6-month coaching program that’s helped over 1,000 therapists transform their practices AND their lives.But I know the investment can be a barrier for incredible therapists who don’t have access to family money or credit.That’s exactly why I created this scholarship!➡️ Who can apply? Any therapist in North America who’s ready to scale to (or grow) a group practice and can start within 30 days.➡️ Deadline: Sunday, August 9th at 9pm ESTIf you’ve been wanting to work with me but your financial situation has made it difficult, this opportunity is for YOU.Comment “SCHOLARSHIP” + I’ll send you the link to apply. 💬
Having your therapist do the consult calls is some Having your therapist do the consult calls is something I taught for years. But I’ve been listening over the past year, and it turns out there’s a much better way that won’t cost you clients. 🤯 (Because yes, your therapist doing the consult calls may be costing clients!)There's one change that lifts your conversion rate, and it has nothing to do with rapport. I put it in the comments 👇🏼Who does your consults right now... you, your therapists, or your admin? Tell me below (no judgement, this is a very new shift in perspective!) 💙
TOMORROW IS THE DAY! 🚨 I’m getting chills just th TOMORROW IS THE DAY! 🚨I’m getting chills just thinking about it...In less than 24 hours, one therapist will take a chance that could change their entire trajectory forever.Whether you’ve been following me for months (thank you!!!) or just discovered me, I know this about you: you deserve the time, freedom, and income that comes with a thriving group practice.But I have a question for you... who have you been TOLD that you are?Maybe you’re sitting there thinking success is possible for everyone else BUT you... 🤔Listen, whatever limitation you think you have, I’ve helped someone overcome that EXACT same thing. I’ve worked with over 1,000 therapists across North America, and most of them didn’t think they could do it either!The Clinic Growth Map™ Scholarship is your shot at getting the mentorship and guidance you need to build your dream practice.Applications open TOMORROW at 7AM EST. 🎉My greatest wish is that you stop second-guessing yourself and believing what others have told you isn’t possible. 💙BE who you know you’re here to BE so the lives you’re meant to impact can be transformed.Comment “READY” + I’ll update you when applications officially open so you don’t miss out. 💙
Reshare + Send this to your therapist bestie. 💙 — Reshare + Send this to your therapist bestie. 💙—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
I have the most exciting news EVER 🎉 I’m giving a I have the most exciting news EVER 🎉I’m giving away a FULLY FUNDED scholarship to the Clinic Growth Map™ - my 6-month coaching program that’s helped over 1,000 therapists scale to 7-figures!📅 Mark your calendarsApplications open: Tuesday, Aug 4th at 7am ESTApplications close: Sunday, Aug 9th at 9pm ESTThis is for any therapist in North America who’s ready to scale from solo to group practice (or take their existing group to the next level).CGM is the EXACT roadmap I used to grow to 55 therapists in 3 years, sell my practice, and retire as a psychologist at 43. 🎉Why am I doing this? Because I KNOW there are incredible therapists out there who don’t have access to the resources they need to scale. This is my way of removing that barrier.Building a group practice gave me freedom I never thought possible.. more time with my boys, financial security, and the ability to help more people without burning out.I want that for YOU too!!Comment “READY” + I’ll update you when applications officially open so you don’t miss out. 💙
Comment “CALENDAR” below 💬👇🏼 + I’ll send you a cop Comment “CALENDAR” below 💬👇🏼 + I’ll send you a copy of my FREE marketing calendar for therapists, which includes: ✅ Step-by-step strategies to attract more clients ✅ Month-by-month guidance so you stay consistent ✅ A proven roadmap to make marketing feel way less overwhelming You’ve got this. — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Chasing more content and more keywords is the move Chasing more content and more keywords is the move I see therapists make when they’re not showing up in search. And it may be wasting your time if you’re not doing this too.There’s one big factor playing into how AI recommends a therapist. I put it in the comments 👇🏼Have you ever asked ChatGPT who the best therapist in your city is? Tell me if you came up below. 💙
Most therapists are so focused on getting new clie Most therapists are so focused on getting new clients…they forget about the ones already knocking at the door. 👀 If you’ve ever had someone ghost after a consult, cancel without rebooking, or just quietly disappear, this is for you. Because you can literally double your income just by following up (the right way). I wrote a full blog breaking it all down with exactly what to do, what to say, and who on your team should handle it. 💙 💬 Drop “INCOME” below + I’ll send you the link to the full blog so you can finally stop leaving money (and clients) on the table.
Every day is an adventure. 😅 What’s your favouri Every day is an adventure. 😅 What’s your favourite and least favourite part about working in this industry? — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Most practice owners don’t realize they have a boo Most practice owners don’t realize they have a booking problem. They just know the calendar has gaps, the inquiries feel slower than they’d like, and they’re starting to wonder if their marketing is even working. The marketing may be bringing people to you, but those leads just aren’t landing in one place, so they slip through a missed call, a contact form, a DM, or one of four spreadsheets before anyone follows up. In Ep. 174 of The Business Savvy Therapist, I’m walking you through exactly how to stop losing the leads you already paid to bring in. Including: 💙 The most important 5-minute window of the inquiry journey 💙 What a CRM actually is (and why it’s not your EHR) 💙 How to be an innovative clinic 💙 How to finally see which marketing is actually filling your caseload, so you stop paying for the stuff that isn’t 💬 Comment “174” and I’ll send you the link to listen! 👇🏼
💬👇🏼 Be honest... do you actually enforce your canc 💬👇🏼 Be honest... do you actually enforce your cancellation policy, or do you find yourself letting it slide? I know this one hits a nerve sometimes because we care about our clients. They share their financial struggles with us and then we have to charge them for a session they didn’t attend. It doesn’t feel good. 😔 But here’s what I learned scaling to 55 therapists... if you don’t enforce your policy, you’re not being kind. You’re teaching people that your boundaries are optional. And as you grow, that problem grows with you. Your therapist got dressed, arranged childcare, and drove to the office for that session. They deserve to be paid for their time. And you deserve to run a practice that’s sustainable. 💙
Reshare + Send this to your therapist bestie. 💙 Reshare + Send this to your therapist bestie. 💙 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
The face of someone who gave everyone their calm t The face of someone who gave everyone their calm today and kept none of it. If this was your day, you’re not alone. 💙Reshare + send this to your therapist bestie who ✨gets it✨.—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Everyone thinks keeping good therapists means more Everyone thinks keeping good therapists means more money.But it doesn’t. When I scaled to 55 therapists, the things that actually made them stay were mostly free.Swipe for 7 that worked! Save this + tell me the one you’re fixing first ⬇️—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Everyone’s scared to hire because “what if I can’t Everyone’s scared to hire because “what if I can’t keep them busy and they leave?” Of course it’s totally normal to be scared when it comes to hiring. It’s a big step!! The difference is whether or not you’re going to let that fear hold you back.I was only able to scale to 55 therapists by deciding that if it didn’t work, I’d just try again. And now I’ve helped over 1,000 therapists do the same. 🫶🏼 What’s stopping you from hiring? 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Here’s something most therapists overlook... Impr Here’s something most therapists overlook...Improving client retention is MUCH easier (and cheaper) than constantly finding new clients.Instead of spending more money on marketing to replace clients who leave, ask yourself:“What can I do to make it easier for my clients to stay?”One of the biggest barriers isn’t the quality of your therapy.It’s the financial burden of continuing treatment.Mentaya is not only an insurance reimbursement tool but also a powerful way to improve client retention.Here’s how:✅ Clients know exactly what their out-of-network benefits are and when reimbursement will begin, so they can make an informed decision from day one.✅ As reimbursements start coming in, therapy becomes much more financially sustainable, making it easier for clients to stay engaged instead of dropping off after just a few sessions.✅ Mentaya automatically submits their claims for them so they don’t get forgotten, instead of trying to navigate insurance paperwork on their own.The result?✔️ Less financial stress.
✔️ A smoother client experience.
✔️ More clients sticking with treatment.
✔️ Better client retention.The best part?You don’t have to lower your fees to keep clients in therapy.Sometimes the best retention strategy is simply making it easier for clients to access the benefits they already have.💬 Comment MENTAYA below, and I’ll send you the link to sign up for FREE.👇Plus, when you use my code MCCANCEMETHOD, you get access to the Benefits Calculator FREE for 30 days.
Everyone deserves a little crash out every once in Everyone deserves a little crash out every once in a while… as a treat.Especially those who work in the mental health field. 😅Or skip the crash out entirely and comment “MASTERCLASS” for my free class on building a 7-figure group practice without the burnout. 💙—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Most people don’t even know they have anxiety. The Most people don’t even know they have anxiety. They just know they can’t sleep, they’re snapping at their kids, and they feel like a stranger to themselves. That’s what they’re typing into ChatGPT now, not “adult therapy.” The way people search has completely changed, which means the way you get found has too. In Ep. 172 of The Business Savvy Therapist, I’m walking you through exactly how to get found on AI search (and turn it into free referrals). Including: 💙 Why your “Individual Therapy” and “Adult Therapy” pages are making you invisible 💙 The Counselling Commitment Pyramid, and the exact order people actually search 💙 Why writing about symptoms instead of a DSM checklist is what makes someone think “oh my gosh, that’s me” 💙 How to turn ChatGPT into your top referral partner 💬 Comment “172” and I’ll send you the link to listen! 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Waiting until you “feel ready” to raise your rates Waiting until you “feel ready” to raise your rates is one of the most expensive habits I see therapists keep. Every year you put it off is money you don’t get back. There’s one real signal that it’s time, and it has nothing to do with feeling brave enough. I put it in the comments 👇🏼 When did you last raise your rates... this year, a while ago, or you can’t quite remember? Tell me below (no judgement, I put mine off way longer than I should have and learned from it). 💙
No thanks! 🥴 We do the opposite over here. 💬👇🏼 Co No thanks! 🥴 We do the opposite over here.💬👇🏼 Comment “SUCCESS PANEL” and I’ll send you the link to register for my FREE success panel, where I’ll be chatting with four (Canadian & American) successful group practice owners all about the highs and lows of scaling.They’ll be sharing their secrets, and you’ll be able to ask your burning questions! 🎉This is always one of my most popular events, and I’d love love love to see you there!!Just comment “SUCCESS PANEL” to save your spot. 💙— therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Reshare + Send this to your therapist bestie. 💙 Reshare + Send this to your therapist bestie. 💙 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Send this to a therapist who needs to finish their Send this to a therapist who needs to finish their notes. Or call them out in the comments 😅 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
The best group practice names give your team somet The best group practice names give your team something to belong to and give YOU something you can one day step back from.What did you name your practice?? And would you choose the same name again? Let’s discuss! 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Meet Ivan.  And believe it or not… there was a po Meet Ivan. And believe it or not… there was a point where he was considering switching careers (reading real estate books and everything).In his words: “I had lost faith in being able to retire by working in my profession. I was feeling very lost.”But now he’s a successful group practice owner who walks into work every day with a smile on his face.And he’s one of four group practice owners who are joining me for a live panel on July 22nd at 12PM EST! 🙌🏼🎉I’m sitting down with four high-achieving therapists who are living proof that the group practice of your dreams is 100% buildable.They’ll be talking all about their journey and answering your scaling questions! I’d love to you to be there.💬👇🏼 Comment “SUCCESS PANEL” and I’ll send you the link to save your spot!— therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Everyone tells you to “scale your practice” but no Everyone tells you to “scale your practice” but nobody actually breaks down what that looks like on paper. So here it is. You hire one therapist. They charge $175 a session. They see 15 clients a week... that’s just three 5-hour shifts. 🤯 That’s $2,600 extra every single week. Which is roughly $10,000 more in gross revenue every month. From ONE person. It feels huge and complicated and scary to grow a team... but when you actually run the numbers, it’s simpler than the story in your head. 💙 What’s holding you back from making your first hire? 👇🏼 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
‼️When clients leave a consult thinking, “I’ll fig ‼️When clients leave a consult thinking, “I’ll figure out my insurance later,” they often don’t. Life gets busy, and they never circle back.Building trust and transparency with your clients and making it easier for them to access their out-of-network benefits? That’s a win-win.Mentaya helps your clients understand the benefits they already have, simplifies claim submission, and supports them through the reimbursement process every step of the way. When you remove the confusion around paying for therapy, clients feel more confident moving forward, which can make a real difference in growing your private-pay caseload.If you’re a private-pay practice owner and want to make therapy feel more affordable and accessible for your clients, comment MENTAYA below, 💬 and you can sign up for FREE to try it out today.💌Plus, when you use my code MCCANCEMETHOD, you get access to the Benefits Calculator FREE for 30 days.✨
There was totalllyyyy a time when this probably wo There was totalllyyyy a time when this probably would’ve been my response. 😅I was working SO much (AKA: evenings, weekends, and just… all the time) and barely had time for my family, let alone taking care of myself.I genuinely loved the work. But I was running on fumes, saying yes to every client, and calling it “dedication” when really it was just me on the fastest road to burnout. 💙I really wish someone had told me earlier that being a great therapist and being exhausted don’t have to go together. Because at the time, I didn’t see another way.Scaling to a group practice is what finally brought me back to my passion for the work, while giving me the time and freedom I was craving.Now, that’s the short version of my story of course.. but I eventually grew to 55 therapists and multiple 7-figures in 3 years. Then I sold the practice and retired as a psychotherapist so I could continue on helping (now over 1,000!) therapists do the same.  🫶🏼And  if this feels even a little bit relatable, I’d love for you to join my free 1-hour masterclass (+ get 1 CE hour!) where I teach you the exact steps to scale a sustainable 7-figure group practice.Just comment “MASTERCLASS” and I’ll send you the link. 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Your next client isn't Googling you the way they u Your next client isn't Googling you the way they used to, they're asking ChatGPT, reading your reviews, and sizing you up long before they ever reach out. 💙 But wherever they find you, they still land on your website, and if it's a leaky bucket, you lose them.In Ep. 171 of The Business Savvy Therapist, I'm sitting down with Shayah Reed from @virtuwell.balance to break down the exact website changes that turn browsers into booked clients as you scale from solo to group. Including💙 Why deleting your About page when you grow is a mistake (and how to rewrite it so it actually converts) 💙 Where to put your Book Now buttons, and why "this feels like too much" usually means you're doing it right 💙 Why one long services page is quietly costing you on Google, and how splitting it fixes SEO and bookings at once 💙 The pre-booking trick that fills your calendar and boosts retention at the same time 💬 Comment "171" and I'll send you the link to listen! 👇🏼— 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
I want you to REALLY think about this, because the I want you to REALLY think about this, because their answer could be the one thing that truly helps bring you to the next level.And I’ve got some pretty great news, because on July 22nd at 12PM EST I’m bringing together 4 (Canadian and American) group practice owners for a panel to talk all about the highs and lows of building a group practice!There will be zero gatekeeping happening over here. We’re talking about it all, including what marketing is working best for them right now. 💙And of course, you’ll be able to ask your own questions as well.
I genuinely CAN’T WAIT. 🎉💬👇🏼 Comment “SUCCESS PANEL” and I’ll send you the link to save your spot!— therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Incorporating too early is a common move I see the Incorporating too early is a common move I see therapists make before their practice is ready for it. And it may be wasting your money.There’s one real signal that it’s time, and it has nothing to do with feeling “legit.” I put it in the comments 👇🏼Did you incorporate early, late, or right on time? Tell me below (no judgement, I incorporated wayy to late and learned from that mistake). 💙— 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Reshare + Send this to your therapist bestie. 💙 Reshare + Send this to your therapist bestie. 💙 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
We can’t always be on the clock 🤷🏻‍♀️😅 — 😊 Fol We can’t always be on the clock 🤷🏻‍♀️😅 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Filling your practice was never about a bigger bud Filling your practice was never about a bigger budget. Save this for your list. Then tell me, which one are you stealing first? ⬇️ — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
If you rebranded from solo to group and didn’t upd If you rebranded from solo to group and didn’t update every listing, ChatGPT still doesn’t trust your new name. 🫠 Have you cleaned up your old listings yet? 👇🏼 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
True story… The last time I hosted this, people DM True story… The last time I hosted this, people DMed me for WEEKS saying they wished they’d been able to attend.So I’m doing it again. July 22nd at 12 PM EST. 🎉I’m sitting down with four Clinic Growth Map members who are living proof that the group practice of your dreams is 100% buildable.Practice owners who went from overwhelmed and second-guessing everything to running teams, hitting revenue goals, and ACTUALLY enjoying their lives. 🙌🏼I personally invest thousands to be in rooms with successful business owners because hearing their real stories is the fastest way to grow. ✅ And I’m opening my room to you for FREE.But you have to show up live. I can’t recreate this energy in a replay (although if you truly can’t make it, I’ll still be sending out a replay to those who register!). 💙💬👇🏼 Comment “SUCCESS PANEL” and I’ll send you the link to save your spot!— therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
✨🇨🇦🇺🇸Only 1 day left for the Clinic Growth Map™ F ✨🇨🇦🇺🇸Only 1 day left for the Clinic Growth Map™  FLASH SALE‼️What’s actually stopping you from growing your practice?Is it money?Is it time?Or is it the belief that you’re not ready yet?Because after coaching more than 1,000 therapists, I’ve learned something...It’s rarely just one of those things.When we say it’s money, we’re often afraid of making the wrong investment.When we say it’s time, we’re usually already overwhelmed and can’t imagine adding one more thing to our plate.And when we say we’re “not ready,” what we’re really feeling is fear.Fear of hiring.Fear of leading a team.Fear that no one will want to work for us.Fear that we’ll make an expensive mistake.Fear that we won’t be able to fill another therapist’s caseload.I know those fears because I had every single one of them.But here’s what I also know...Every major breakthrough in my business came after making an investment that scared me.Because investing in support and accountability, gave me confidence to stop guessing and start making decisions that actually moved my business forward.The therapists I coach who grow the fastest aren’t the ones with the most confidence.They’re the ones who decide their future is worth investing in before they have all the certainty.If you’ve been waiting until you feel “ready,” this is your reminder that readiness usually comes after you take the first step.💙 For a limited time, we’re taking $3,000 USD off the Clinic Growth Map™.If you’ve been thinking about growing beyond your solo practice or building a group practice that gives you more freedom, there has never been a better time.Comment GROW2026 below, and I’ll send you all the details.—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
POV: You’re in solo practice and can’t make money POV: You’re in solo practice and can’t make money unless your calendar is full of client sessions. 🙃 If you’re craving the freedom that comes with owning a group practice, comment “MASTERCLASS” and I’ll send you the link to my free 1-hour masterclass that teaches you how to build a sustainable 7-figure group practice without burning out! — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
Somewhere along the way, we got taught that the on Somewhere along the way, we got taught that the only way to earn more is to see more clients. So that’s what we do.We add another evening, squeeze in a Saturday, stretch the calendar a little thinner, until there’s nothing left to give. 😔There’s another way, and it’s the one nobody trained us on in grad school. You bring on a team, and your income stops being capped by the number of hours you can personally work.That’s what I’m walking through in my free masterclass, The Hiring Method Behind a 55-Therapist Practice, on Wednesday July 8 at 12pm EST. 🎉It’s the exact method I used to grow from a solo practice to a team of 55, and I’ll show you how to make your first hire feel doable instead of overwhelming.You don’t have to keep trading more hours for more income. 💙💬👇🏼 Comment “HIRING METHOD” and I’ll send you the link to save your spot.
Fellow high-achievers, raise your hand! ✋🏼 In Ep. Fellow high-achievers, raise your hand! ✋🏼In Ep. 170 of The Business Savvy Therapist, I’m getting honest about why high achievers can’t relax even when they finally have the time:💙 The sneaky narrative running in the background💙 Why relaxing can actually feel unsafe in your body and the one mantra I use to calm my nervous system💙 The dopamine trap that keeps you chasing the next achievement to feel worthy💙 How to start practicing rest now, so it doesn’t still feel impossible once you’ve “made it”Comment “170” and I’ll send you the link to listen 💬👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Most therapists think hiring an admin is just anot Most therapists think hiring an admin is just another expense, but when you use them strategically, they become a profit centre. 💰 Here’s how your admin generates revenue: ✅ Follow-ups that convert: They’re reaching out to potential clients who filled out contact forms but didn’t book, and clients who no-showed and need to reschedule. Research shows this can increase your sales by 20%! ✅ Quality assurance: They audit clinical notes, pull compliance reports, and ensure everyone’s staying on top of documentation (which protects your revenue from insurance clawbacks) ✅ Systems that scale: They handle all those repetitive tasks that eat up YOUR time - answering the same questions, sending emails, managing schedules. When I work with group practice owners, those who hire an admin grow twice as fast. Because the admin removes YOU as the bottleneck. Instead of spending your time on these tasks, you get to focus on CEO-level work that actually grows your practice.. like strategy, vision, and scaling. 🙌🏼Comment “ADMIN” for my admin checklist!—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
A team of 11, more than double the income, and thr A team of 11, more than double the income, and three kids under five at home. 👏🏼But notice how this didn’t start with 11 hires... it started with just one.So many therapists tell me they’re waiting until life feels calmer or until they’re completely ready to start hiring. And sometimes they just tell me they’re scared (totally understandable). But the first step is doing it scared, and doing a little bit at a time!You don’t have to figure out the whole team right now. You just have to figure out your first hire. That’s exactly what I’m teaching in my free masterclass, The Hiring Method Behind a 55-Therapist Practice, on Wednesday July 8 at 12pm EST.

Your first hire is the moment it stops being a job and starts being a sustainable business. Let me show you how to make it. 💙I’m teaching you the exact method I used to scale from solo practice to 55 therapists and multiple 7-figures in just 3 years. And the method over 1,000 therapists have used to sustainably scale. We’ll cover:👉🏼 Who your first hire should be (probably not who you think)👉🏼 How busy you actually need to be before you hire (there’s a specific number, and I’ll give it to you so you stop guessing)
👉🏼 The script I used to transfer clients to my team without losing a single one
👉🏼 Plus a live Q&A where I answer your hiring questions in real time💬👇🏼 Comment “HIRING METHOD” and I’ll send you the link to save your spot.— therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
I have a lot of heart for practice owners because I have a lot of heart for practice owners because I know what it’s like to feel torn between loving the work you do and realizing your practice is taking more from you than it’s giving back.The truth is, most therapists don’t open a practice because they want to work evenings and weekends, stress every time they take a vacation, or have their income tied to how many clients they can personally see.You start a practice because you want more freedom.More flexibility.More income.A business that supports your life instead of running it.And thats exactly what expanding to a group practice gave to me.That’s why I created the Clinic Growth Map™. The Roadmap to build the practice that can run without you.Inside you’ll get:✨ Weekly live coaching with me✨ Access to expert advisors (law, HR, SEO, marketing, Google Ads, and more)✨ My proven systems, templates, and step-by-step scaling framework✨ Accountability from our coaching team so you never feel like you’re figuring it out alone✨ Lifetime access to 15+ learning modules✨ The systems to help your practice run without everything depending on you✨ A community of incredible therapists who are building thriving group practices togetherThis isn’t about growing for the sake of growing.It’s about building a practice that gives you the freedom, time, and financial security you dreamed of when you first opened your doors.And if you already have a group practice, its about getting rid of the trial and error and having the hands on support to build the systems and dream team.🎉 To celebrate Canada Day 🇨🇦 and the 4th of July 🇺🇸, we’re taking $3,000 USD off the Clinic Growth Map™.The flash sale ends July 9 at 11:59 PM EST.If you’ve been waiting for a sign, this is it.—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Reshare + Send this to your therapist bestie. 💙 Reshare + Send this to your therapist bestie. 💙 — 😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice! 🎙️ Listen to The Business Savvy Therapist podcast 📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease — therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes
Swipe for my compilation of the memes you seemed t Swipe for my compilation of the memes you seemed to like the most, and I think we have a common theme here… 😂Which can you relate to most? 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker, therapist memes, therapist humor, therapist humour
“It’s just the summer slump, nothing I can do abou “It’s just the summer slump, nothing I can do about it.”Hate to break it to you... but there totally is something you can do about it.Jaclyn just told me this is the most referrals she’s ever had in a summer. No slump in sight... because she had a plan.Swipe through for the three things my team would have you do between now and September. Then tell me, which month are you starting with? 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
You’re probably talking to the wrong people. Most You’re probably talking to the wrong people.Most therapists write posts about their modalities, their new hires, their office space. But the majority of your ideal clients aren’t even there yet. They don’t know they need therapy. They think their jaw pain is TMJ, their exhaustion is just “busy season,” and their short fuse is because of the kids.That’s what I call the Counseling Commitment Pyramid, and it completely changed how I approach marketing. There are four levels of client awareness:➡️ Symptom Aware: they know something feels off but haven’t named it➡️ Problem Aware: they’re starting to realize it might be anxiety, depression, etc.➡️ Solution Aware: they’re exploring options like therapy, medication, self-help➡️ Practice Aware: they know about you and are ready to bookThe widest part of the pyramid is at the bottom. That’s where most people are. So if you’re only posting about your practice and your services, you’re only reaching the tiniest slice of potential clients.Here’s how to split your content 👇🏼40% symptom content30% problem content20% solution content10% practice contentFor example, instead of posting “We now offer EMDR for trauma recovery,” try “Why do I keep reliving the same bad memories over and over?”Meet them where they are and guide them up! 💙Don’t forget to save this post for the next time you’re planning your content!—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
Comment GROW2026, and I’ll send you the details fo Comment GROW2026, and I’ll send you the details for $3,000 USD off the Clinic Growth Map™ 🇨🇦🇺🇸✨If you’re like most high-achieving therapists I talk to, you’ve probably been in private practice for years because you genuinely love the work you do. You wanted to build a career where you could help people, have the flexibility to enjoy your life outside of work, and create an income that gave your family security.But somewhere along the way it turned into:❌ Seeing too many clients just to hit your income goals❌ Working evenings and weekends to keep up❌ Worrying about what happens to your income if you take time offIf that’s where you are right now, I want you to hear this:It doesn’t have to be this hard.After growing my practice to 55 therapists and over seven figures in just three years (while making plenty of expensive mistakes along the way 😅), I created the roadmap I wish someone had handed me from the beginning.That’s exactly why I built the Clinic Growth Map™.Over 1,000 therapists across North America have used this program to build thriving group practices, and it’s earned over 100 five-star Google reviews (which still blows me away every time I see a new one come in).And because I want to celebrate both Canada Day 🇨🇦 and the 4th of July 🇺🇸, we’re offering something we’ve never done! ✨ $3,000 USD off the Clinic Growth Map™.If you’ve been waiting for the right time to invest in growing your practice, this is it.Comment GROW2026 below and I’ll send you all the details. 💙—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker
The scariest part of a solo caseload is that your The scariest part of a solo caseload is that your whole month rides on one calendar showing up. 😅Are you solo or building a team right now? 👇🏼—😊 Follow me @nicole.mccancemethod for more insight on scaling to a 7-Figure Group Therapy Practice!🎙️ Listen to The Business Savvy Therapist podcast📲 Tap the link in my bio to register for my FREE Masterclass to expand your practice with ease—therapists, counselors, clinical psychologist, clinical psychology, psychologists on Instagram, private practice, psychotherapy, LMFT, counseling professionals, business mentor, online business coach, group practice owners, group therapy practice, therapy practice tools, therapist tools, therapy business, LCSW, social worker

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