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Are you struggling with content marketing that actually converts? In this episode, I break down my Counseling Commitment Pyramid, a strategic framework that helps you create content that speaks directly to your ideal client at every stage of awareness. I’ll walk you through how to craft emails, blogs, and social media posts that attract clients, keep them engaged, and move them toward booking a session with you. This is the shift you need to stop being just noise and start making an impact.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[03:32] Why most therapists focus on the wrong type of content and how to fix it.
[05:50] How to craft content that resonates with potential clients based on their awareness stage.
[07:46] The common mistakes that therapists make and how to adjust your strategy.
[12:24] How to measure and refine your content marketing for maximum impact.
[15:23] Applying the 80/20 rule to your marketing and why you should double down on what’s already working instead of chasing new tactics.
[16:17] Tips for delegating and streamlining your content strategy.
Links From the Episode
Watch this episode on YouTube for the Counselling Commitment Pyramid visual
