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In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don’t worry, you’re not alone! I’m walking you through step-by-step how to reach out, what to say, and why targeting doctors is one of the smartest marketing strategies for therapists. I’ll also share how we used this exact method to build strong referral pipelines and maintain top-of-mind visibility all year long. If you’re ready to break free from seasonal slumps and create consistent growth, this is the episode for you.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[05:14] Why family doctors are the most powerful cold outreach target for therapists
[06:30] Three reasons doctors are your highest converting referral partners
[09:25] How to create your doctor list based on location, even for virtual practices
[12:17] Cold calling script breakdown and why “name dropping” your credential builds trust
[17:26] Progress reports as a dual-purpose marketing and care strategy using AI tools
Links From the Episode
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