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In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you’re still in solo practice or navigating the complexities of group practice, you’ll walk away with powerful, practical marketing strategies to attract more clients and grow with purpose.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[08:34] Why a polished website with strong messaging is now the bare minimum for attracting clients
[11:23] How SEO has evolved and the essential on-page and off-page strategies you should know
[14:39] Tools that simplify and gamify content optimization
[15:36] Felicia’s take on Instagram marketing and how therapists can build traction without losing themselves
[20:00] The story behind “The Bad Therapist” brand and redefining professional identity
Links From the Episode
UTMed link
Felicia’s private practice fee calculator, The Magic Sheets:
Ahrefs:
Surfer SEO:
Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller:
More about Felicia:
Felicia Keller Boyle, known as The Bad Therapist®, is revolutionizing how therapists build private practices. By empowering overworked and underpaid professionals, she helps them create joyful, profitable, and ethical businesses. Having established her own six-figure, cash-pay practice while maintaining a balanced three-day workweek, Felicia offers expertise in marketing, money mindset, and team building. Her coaching clients have achieved remarkable milestones—hitting their first $10k, $15k, and even $28k months; filling their practices; launching coaching offers; and growing their Instagram followings to over 10k in less than a year. Combining professional insight with a fresh, modern approach, Felicia is a sought-after mentor for therapists ready to transform their practices and lives.
Want to Connect with Felicia?
The Bad Therapist: https://thebadtherapist.coach/
Felicia’s Instagram: @the_bad_therapist
The Bad Therapist Podcast: https://www.thebadtherapist.coach/thebadtherapistshow
