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In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[02:24] How Tricia scaled from 2 to 15 therapists.
[04:44] The strategic shift she made to invest in the program.
[08:11] Why community support is non-negotiable when scaling.
[11:38] The 6-step hiring model that fills caseloads fast.
[13:01] Restructuring her schedule for work-life balance.
[15:54] The SEO strategy that took her clinic to #1 on Google.
More about Tricia:
Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years.
Want to Connect with Tricia?
Arnica Counselling: https://arnicacounselling.com/
Tricia on Instagram: https://www.instagram.com/arnica_counselling
Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc
