The McCance Method
Written Testimonials
I joined the full program in November of last year. I began the self-study program in April but was really in need of some accountability and support so I decided to join the full program after several months. I had worked with a business coach for a few months but found that she didn’t understand the industry well enough to give me confidence in coaching me.
In April, 2023 it was just myself and I was contracting to another practice while building my own. I was feeling tired and like it was difficult to take time away to rest or take care of myself. Since joining the self-study program and then the full program in November, I have grown from just myself to now 7 therapists, 1 intern and 2 admin! I have successfully supervised two interns who have made the choice to stay with me as contractors.
We have expanded from 2 small offices in a shared business centre to our own space with nine therapy offices and our gross revenue is nearly 5 times what it was in May, 2023 with plenty of opportunity to grow even more. I credit much of our success to the development of systems, marketing support, and abundance mindset I learned throughout the program. I have made some mistakes and learned from them, but even having the support and encouragement from others who understand what I am doing has been invaluable.
For the first time this summer, I was able to take 2 full weeks of vacation and not worry about my practice or my clients while I was away. Although I am not ready to step away from the practice for some time yet, I look forward to the opportunities this provides me to work on other things other than one on one therapy. I have worked really hard, and required much support but it has all been worth it! I would highly recommend the McCance Method to anyone who is interested in growing their practice.
Haleigh Culverhouse, Licensed Clinical Social Worker
Ottawa, Ontario
Brooke Butler, Licensed Marriage and Family Therapist (LMFT)
Austin, Texas
Texas
Carol Korenowski, Psychologist
Alberta, Canada
Joseph Hoyda, Registered Psychotherapist (Qualifying)
This program surpassed all of my expectations! I learned everything from hiring to how to manage my team, to how to build and grow. The learning from the program will far exceed the six months I was in the program. I am certain that my business will grow exponentially for years based on what I learned here! A nice bonus was the community– one of my biggest benefits was becoming a part of a group of like-minded individuals!
Elana Woolf, Licensed Professional Counsellor (LCPC)
Rockville, Maryland
Doing the CGM program helped me learn about the different aspects to consider when building a clinic and it gave me the contacts and resources I needed to do big steps quickly. The private Facebook group was useful beyond words and the accountability coaches really helped me stay on track. I still use many templates provided and many resources that I discovered during the program. Even though I had to adapt the information provided to my reality, this program helped me have a better picture of the clinic I wanted to build, and more importantly it provided me the means to get there. During this program, I built the brand of my clinic, built it’s website, used Google ads and SEO, incorporated the clinic, upgraded my online clinic manager system, and automated and systematized parts of my clinic. I hired 8 other part-time professionals to work with me and I hired 3 part-time admin staff to support me in my growth. My revenue this year has increased by 40%. I now work only 50% of the time as a therapist and the rest of the time, I work on my growth. The CGM program was a transformative experience from both a personal and a professional point of view. Any driven therapist wanting to build a clinic could benefit from this program.
Mississauga, Ontario
Investing in the CGM program was one of the biggest game changers for our business. Prior to starting the program, my business partner and I had hit a ceiling in the income we could earn and the number of clients we could help. Very soon after starting the program, we had the tools and knowledge we needed to hire our first two therapists. Soon after that, we hired 3 more therapists plus an admin assistant. As a result, we have been able to work less clinical hours ourselves and focus more on growing our business while still earning the same amount (if not more!). We’ve hit roadblocks along the way, but with Nicole and the CGM team’s support, we have been able to navigate them in a positive and professional way. We have learned so much about ourselves as leaders and grown in our confidence. We are excited for the future growth of our business knowing that we are well equipped with the tools we need thanks to the CGM program.
Mandie Robertson, Registered Psychotherapist, Certified Canadian Counsellor
Ontario, Canada
Carla da Cunha, Licensed Clinical Professional Counselor
I spent time investing in the things that matter, like a great website that converts, and setting up my Google ads. I went from seeing 20 clients a week to 12, and our monthly revenue is now 4 times what I was making as a solo practitioner at the start of the program. I have 4 therapists who are all “hell yes” hires, everyone is full and I am looking to hire more. I’ve also increased the hours that my admin is working and will be taking on a student in January. I’m spending more time supporting my therapists while also getting to choose to work with ideal fit clients. I can absolutely say the CGM program got me here and has set me up to continue building a sustainable business that’s really value-aligned for me and brings me joy.
Michelle Garraway, Social Worker
Nicole’s coaching allowed me to implement years of company development within a short 6mo program. I am now finally off at 4pm everyday, which I know would not have been possible in the first year of my group practice without Nicole’s support in systemizing everything. In this short time, I went from a team of 2 Therapists to a team of 8 Therapists, hired an Admin, a Volunteer, a Bookkeeper, developed our niche program for Rapid Resolution Therapy, and an entire system for advertising our services. I’m really grateful for the experience and invaluable learning!
Sheri Johnson, Master of Social Work
Vancouver, Canada
I sometimes struggle to completely define what I took away from the Clinic Growth Map because it is hard to fathom how much of my business changed during the 6-month program. The investment I made in myself and my clinic in comparison to what the result was is not comprehendible.
When I started CGM, I had three (3) independent contracted therapists working with my clinic very part time. We did not have a brick-and-mortar site and we were struggling to figure out what platform to use to see clients on, let alone systemizing the entire practice.
Today, I have an admin, a business manager, four (4) contracted therapists and two (2) intern therapists. Within a month of starting the program, we moved into a small office inside a coworking space. Five (5) months later, we are preparing to move into our first ever independent brick and mortar site with four (4) offices on the main street of the town we operate in.
In the last six (6) months, the clinic made twice as much as it made during the entire previous calendar year. My contracts are clean, we have an HR handbook, a training manual, and an extremely user-friendly booking platform in Jane App.
Before CGM, I was struggling to figure out what I could offer people that wanted to work for me, and my sense of unworthiness was getting in the way of facilitating the growth that my clinic deserved. Since then, I have been able to articulate the value of working with me, give my therapists access to high quality external clinical supervision, create an incredible team environment, and bring to light a vision I only ever thought was a pipe dream.
Allegra Taylor, Master of Social Work
Alberta, Canada
Nicole’s coaching program was incredibly helpful to me and my group practice. I’ve hired 5 new therapists this year, revamped my website and marketing efforts, and most importantly, I feel significantly more confident in my abilities as a leader. I believe I can now make decisions for my practice that would previously leave me stumped, and I feel more comfortable delegating and working less in the business due to the processes I’ve put in place. I’m seeing less clients, and for the first time ever, I actually feel like a business owner who knows what they’re doing and is truly running a successful business. This change in just 6 months is priceless to me and I’m so grateful for the tools and sense of community I’ve gained from CGM. Thank you!
Shereen Mohsen, Psychologist
San Jose, California
Laryssa Creswell, Licensed Professional Counsellor
Maryland
I am beyond grateful to express my heartfelt appreciation for the transformative experience I had with the Clinic Growth Map program and Nicole. This journey has been nothing short of remarkable, and I cannot emphasize enough how instrumental it has been in taking my practice to unparalleled heights.
The guidance and support I received throughout the Clinic Growth Map were nothing short of exceptional. With their expert help, I was able to implement strategies that resulted in the expansion of my clinic, allowing me to hire several skilled therapists, an efficient admin team, and even a dedicated yoga instructor. This bolstered my team’s capabilities and ultimately enhanced the quality of care we provide to our clients.
What truly astonishes me is the phenomenal impact on my income and client load. By systemizing various aspects of my practice, I found myself working less while achieving remarkable growth. It’s almost surreal to witness how, with the program’s insightful techniques, I have been able to strike a perfect balance between professional success and personal well-being.
Furthermore, the Clinic Growth Map empowered me to dream bigger and set audacious goals for my practice’s future development. The program’s teachings and innovative approaches surpassed my initial expectations, enabling me to envision possibilities that I once thought were beyond reach.
The Clinic Growth Map has been a game-changer for me and my practice. I am now equipped with the tools and knowledge to achieve sustainable success while continually elevating the level of care we provide to our clients. My deepest gratitude goes out to the entire team for their unwavering support and the extraordinary program they have crafted. It has made a world of difference, and I cannot recommend it highly enough to any ambitious clinician seeking growth and excellence in their practice.
Megan Logan, Registered Social Worker
Alberta
I am so grateful for Nicole’s Clinic Growth Map program. For context, I hold a full-time role and job outside of my therapist role (which is a “side gig” at present). I was a little apprehensive because I knew I wouldn’t be able to attend in person daytime coaching calls and other trainings provided all the time. I was so grateful for how approachable and open the admin staff were and always facilitated submission of my questions and the ability to constantly be able to access the trainings in the hub was incredible! Since starting the program, I’ve hired an admin, 4 therapists, a supervisor, and onboarded 2 interns in the span of 6 months. This is all while managing a full-time job outside of me being a therapist and business owner. I started making 6-figure gross revenue on the third month of being within the program and with each passing month it has increased. We are currently in the process of posting for more therapists and are looking to open an owned bricks and mortar location. I can’t recommend this program enough, particularly for folks who don’t have any business acumen or experience. Thank you so much to the whole team and my colleagues who taught me so much!
Karen Rezk, RP Qualifying
Markham
I was incredibly burned out when I started Nicole’s program. I felt a lot of weight on my shoulders because I was seeing clients and doing all of the insurance billing myself, plus I had a toddler at home. I had two contracted therapists when I began with Nicole. During the 6 months, I created an organized Google Drive and I’ve put effective systems in place for my business. I hired an admin and 5 more therapists, taking me to 7 therapists and an admin in 6 months. All therapists are full with a waitlist because Nicole helped me to feel empowered and confident to invest in SEO. I no longer meet with clients, my time is freed up and I’m still making an income that helps to support my family. Nicole empowered me to step into a role that I truly love. I love my flexible schedule now and I no longer sit for hours upon hours indoors seeing clients. I’ve stepped into my new role as a leader and I feel more and more confident everyday. Nicole and her team are so supportive and knowledgable and they’ve given me the tools to help me thrive and live a life I’m energized by – not drained by. Any questions I had during the process were answered almost immediately and in a very individualized way. It’s not often in life that I feel that I get more than I paid for, and I feel that investing in the Clinic Growth Map was the best decision I’ve made so far in my business.
Caitlin Tice, Licensed Professional Counsellor
Pennsylvania
Thank you and your team for everything. The program was amazing and for sure helped me grow, organize myself, and gain so much confidence and knowledge– as well as feeling so much support. I came into the program so disorganized with my own practice. I was seeing way too many clients, had an exhausting and disorganized way to chart, schedule, and bill. The program was a game and life changer! Highly recommended. I plan on returning again, once I hire and get things rolling from what I have now. I know I will need more support and guidance in the next steps. Thank you Nicole, for being YOU and helping so many people gain confidence to take steps and make things less overwhelming and alone. You set us all up to succeed so kindly and your energy to want us all to win is always felt.
Alessia Vivod, LMHC
Florida
As a practitioner with more than 10 therapists already, joining CGM with Nicole was a necessary step in determining whether I was on the right track with my practice. As the leader, I was feeling like a solo artist on the road to burnout with lots of questions and no one to ask! For me, the fact that Nicole was an Ontario-based coach with specific mental health background meant the possibility of the niche alignment I had been longing to find. Participating in the CGM weekly group coaching sessions and utilizing many of the “business in a box” template resources helped me to feel validated and clear in my next steps. The group helped me navigate incorporating my business and the facilitation of connections with other financial and advertising experts working with regulated professionals in the mental health field helped me to find people to bridge the gaps in my business plan.
The opportunity to collaborate with other professionals is always a welcome and inspiring growth opportunity for me!
Thanks, Nicole and team for helping me level up!
Sarah Covey, Registered Psychotherapist
Elmvale, Ontario
The clinic growth map program provided the tools & mindset I needed to launch my group private practice with confidence. I had been dreaming about expanding my practice for a while and just didn’t know where to start. The CGM program had just the foundational roadmap I needed. Learning from Nicole’s success and other ambitious therapists during coaching calls was inspiring & invaluable. In just 6 months, I was able to hire admin & onboarded 2 therapists to grow my practice! The other great part about the CGM program is that you can really take it at your own pace and cater the content and material to your needs. I highly recommend this program to other therapists looking to build & grow their practice.
Christine Mark-Griffin, LCSW
California
Vanessa West, LMHC
Iowa
When I started the program 6 months ago, I was trying to grow my practice on my own, but had no idea how to structure things. After completing the McCance Method training, I have:
1. Systematized a big portion of my practice, having all my forms for contractors, as well as manuals in place ready to train new therapists and/or admin. This makes hiring and training a breeze.
2. I have delegated a significant part of my responsibilities to my admin, who now has a much more clear understanding of what he needs to do to make my life easier.
3. I have increased my fee and reduced my hours, leaving more time for family, for myself and for growing my business.
4. I have hired a therapist and have established a more structured way of working for the other therapist that had been working for me.
5. I have created a website for my group practice, and have learned about branding, organic marketing, SEO and Google Ads. I feel like I got a degree in Marketing. I now understand the importance of my website in terms of its looks, its content and its booking capacity in order to increase my practice. I have also identified a need to change web platforms in order to secure organic marketing for the future, and I have started to work with one of Nicole’s referral sources to build a brand-new website.
6. I have increased my knowledge about accounting and legal issues in order to ensure that I avoid potential issues in the future.
7. I have built a Psychology Today profile for my group practice, following specific recommendations that ensure better marketing.
8. I have started my Google ads and continue to work to build a strong presence on the internet.
Overall, this program has not only had a short-term impact on my practice, but more importantly, it has changed my mindset about being a leader, and has given me all the tools necessary to confidently push myself to expanding to a large group practice. I highly recommend this program to any therapist that is considering shifting from solo to group practice, or any group practice that is looking to grow or make their business run more smoothly. Nicole has created a program that should be taught in every grad school! Thank you to you and your amazing staff.
Veronica Dumas, Psychologist
Florida
Since joining the program, I have gone from having a solo private practice to creating a group practice with 4 associate therapists, 1 intern therapist, an admin assistant, and a volunteer. I have quadrupled revenues since joining the program and reduced my hours and days seeing clients. Had it not been for the CGM program, I wouldn’t have been able to achieve the growth and success as a group practice owner.
Adam Gelinas, Registered Psychotherapist
Ottawa
A big Thank You to Nicole and The Clinic Growth Map. When I first found Nicole online, I was in the process of creating a group practice and I felt like I was drowning.
After meeting with Nicole’s group weekly and working my way through her content, I started to feel more in-control, hopeful, validated and confident. I now own a group practice with 4 therapists (whose schedules are all full), I am seeing half the amount of clients that I used to see, am spending more time working “on” the business rather than “in” the business, and I am in the process of hiring another therapist! I never thought I would reach this point so quickly and I owe Nicole a lot of credit. Thank you so much for all of your positivity, passion, expertise and support!”
Jaena Abarzua, Clinical Therapist
Hawaii
I came into Nicole’s coaching program with nothing but a longtime hope and a want to build my practice. In less than 6 months, I built a group practice with 5 licensed psychologists and 1 admin staff with a bold pursuit to keep growing. The results speak for themselves! Nicole’s program offers a step by step guide that organizes an otherwise scattered and daunting process, and gives tangible tools that are essential to creating a financially healthy business and building a clinically sound team. My next steps are to scale the business so I can make it on to Nicole’s podcast—this may sound a bit silly but what it speaks to is the fact that Nicole instills inspiration even beyond graduation from the program and sparks an audacity in you to think big, pursue even bigger and live with freedom. Have no doubt, take the leap and join the program, it will be the best professional and personal investment you will ever make!
Sunita Chamber, Psychologist
California
This program has helped out a lot. I am the owner of an existing private practice for over 10 years now. I decided to enroll in The McCance Method because I found my practice was at a plateau and wanted to find out other ways to help it grow. Since completing the program, I have hired five interns. Some are clinical level and seeing clients while others are bachelor level, volunteering to learn more about counseling and private practice. My practice has also grown with clients. We ended up needing to hire again after two weeks of our new hire! The tracking and marketing lessons have been incredibly beneficial. I am recommending this program to my colleagues. Thanks so much!
Dr. Anne Adrian, LCPC
Illinois
Leah Todd, Psychologist
Kingston
In six months I have been able to learn more than I ever thought possible. The real, tangible skills like putting together an operations manual, hiring therapists, associates, volunteers, and support staff, and efficient, cost-effective marketing were exactly what I was looking for. However, the mindset shifts in developing concrete belief in my self, what I personally am capable of, and what can be accomplished as a team has been even more valuable. I have expanded my practice to include two additional telehealth-only therapists, one in-person therapist, an intern/volunteer and I am currently in the process of hiring a Clinical Supervisor, something I did not think would be possible for several more years. Having access to the content hub for life is incredible and being able to directly ask questions to lawyers, ad experts, branding experts, finance experts, Human Resources experts, website experts, Nicole herself, other therapist entrepreneurs and more has saved me a TON of both money and time. I could not be more grateful for Nicole and The McCance Method!
Stacey Stahl, LCSW
California
Cheyla Bellamy, LMFT
California
Robyn Jackman, Clinical Social Worker
Halifax
Jennifer Daffon, Licensed Mental Health Counsellor
Seattle
Debra Grindstaff, LCSW
Florida
Lori, LCSW
Toronto
Sarah Hurley, Registered Psychotherapist
Toronto
Kayla Nelson, Psychologist
New York
This program was so helpful. As a new private practice owner, I had goals to grow my practice so I could address the incredible need for mental health services in our community. I had been following Nicole on Instagram for about a month before I joined the program. Literally every post, video, and story she put out was answering key questions I had while growing my practice. I knew I wanted to learn from her, and I’m so glad I took the leap and joined her program.
Not only was I thrilled to have access to an incredible library of templates and resources for a growing practice, but I was welcomed by a community of like-minded people, who shared similar goals and aspirations. Nicole’s weekly coaching sessions were invaluable. It was impossible not to learn something from each of the sessions. One thing I love about Nicole is she is constantly working to make her program better. When a member needs something, she finds a way to add whatever it is to her program. She really understands how to take care of her members.
By the end of the 6-month program, I have surpassed all the goals I set for myself when committing to this program. I tripled my revenue, tripled the number of clients we are supporting at the clinic, we have opened more offices in the city, and have grown my team from 1 to 8 incredible people whom I am so lucky to work with. Not to mention, I have been able to create more balance at work, so I have time to continue to work ON the business.
So impressed with this program!
Jessica House, Registered Psychotherapist
Ottawa
Thank you for this opportunity as it has helped me grow my practice. 🙂 I started off on my own but now I have three therapists, an admin and a volunteer that takes care of my social media. I do little to no admin work as my admin does all of that for me and the therapists and although my income has not increased yet, the clients that my therapists do see help to cover the advertising and practice costs. Although I’m only breaking even now, I can see my therapists steadily growing their clientele with the strategies you suggested. I am hoping to start making a profit within the next three months as well as hiring one or two more therapists. I was on my own just 6 months ago and if I didn’t see clients, I didn’t get paid. Now, I am seeing a future of financial independence through this business plan. It is also rewarding to see my therapists appreciate the way I’m running the practice through the recommendations given in this program. Thank you!
Rania, Registered Psychotherapist
Ottawa
Since we were launching a brand new studio, the CGM helped us get started on developing all the processes and procedures we have implemented! Accessing the modules, templates, and community of like-minded folks allowed us to ensure we were following a recipe that’s worked and not feel alone in our journey. What I appreciated most was feeling like I could post any question in the Facebook group and not be worried about judgement. I also learned a lot just listening to others’ questions and experiences. One thing I wished we had was more 1:1 time with Nicole to ask questions, since our company is a bit different than the traditional practice and I would have loved to chat with Nicole more off camera.
We have a dedicated team building the DiveThru brand, so coupled with the CGM, we were able to accomplish a lot in our short 6 months including hiring 9 therapists, creating an online manual for therapists and admin, and open our doors for virtual and in person counselling. At the end of the day yesterday, which was our first day launching in person, we had 18 people book/re-book!
If you are not sure where to start in expanding or building your practice, this program helps you every step of the way. Just be sure you have the time set aside to dive in since there is a lot of info to complete in that short time!
Lily Le, Psychologist
Alberta
I came into the program with a long-term goal of building a group practice. The program helped me to start moving in the direction of achieving my long-term goal. During my time in the program I renamed my business, got a new group website built, got licensed in another State where I hope to move to in a few years, brought on 3 volunteers, and raised my rates! Most importantly to me though is that when I am ready to work on growing my practice I now have the foundation and resources for how to do this.
Leslie Crane, LMFT
Oklahoma
